Steve Moyer Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Steve Moyer Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Steve Moyer Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Steve Moyer Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Animal Rescue League, Humane Society
Berks County Horticultural Society
Schuylkill Valley Area School District, Governor Mifflin Area School District, Exeter Area School District, Tamaqua Area School District, Hamburg Area School District
Schuylkill Valley Youth Baseball, Schuylkill Valley Library, Leesport Historical Society, Special Olympics, Rotary Club
Berks Encore, Miller Keystone Blood Bank, Adventist Health
Love Promise Stories from Steve Moyer Subaru
Subaru and Steve Moyer Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Love in Action: Recognizing the People Who Make a Difference - Tanner M
At Steve Moyer Subaru, we're lucky to witness incredible moments every day—but every now and then, something happens that truly reminds us what makes a workplace feel like family. This is one of those stories. From the moment Tanner joined our team, he noticed something special about Tim. His charisma, his kindness, and the way he takes time to connect with everyone never go unnoticed. Whether it's a quick conversation, a friendly smile, or the important work he does behind the scenes, Tim plays a vital role here—just like every single member of our team. Tanner understood that, and he made it a point to show it. He didn't just see the big contributions—he appreciated the small, everyday acts too. A freshly emptied trash can. A clean floor. The kind of work that often goes unseen, but keeps everything moving. At Steve Moyer Subaru, we know every role matters. What stood out most to Tanner was Tim's passion. If you've talked with him, you know—his eyes light up when he talks about space, NASA, airplanes, and the future of exploration. So when Tim mentioned that one of his favorite astronauts, Mike Massimino, would be speaking nearby, Tanner saw a chance to do something meaningful. What started as a simple idea became something unforgettable. Tanner reached out, shared Tim's story, and explained just how much his positivity means to our team. In return, Mike Massimino graciously sent a personalized, autographed photo—just for Tim. Tanner framed it, wrapped it, and gave it to him. The result was pure joy. Tim was incredibly grateful—and Tanner got to experience something just as powerful: the joy of giving back to someone who gives so much every single day. Moments like these define who we are. Not just coworkers, but a team that looks out for one another, celebrates each other, and finds meaningful ways to say "thank you." Because here, it's not just about the cars—it's about the people who make this place shine.
Subaru Loves the Earth Tree Giveaway - Kira M
Steve Moyer Subaru recently hosted its Subaru Loves the Earth Tree Giveaway, bringing the community together for a meaningful, environmentally focused initiative. Through a partnership between Subaru of America and the Arbor Day Foundation, 100 trees were distributed to local community members, giving individuals and families the opportunity to take part in creating a greener future. This program reflects Subaru's ongoing commitment to environmental stewardship and sustainability. By placing trees directly into the hands of community members, the initiative helps improve air quality, support local ecosystems, and provide essential habitats for wildlife. In addition to their environmental benefits, trees also enhance neighborhoods by adding natural beauty and contributing to overall community well-being. Each tree planted represents a small but powerful step toward a more sustainable future. As they grow, these trees will help absorb carbon dioxide, reduce pollution, and promote healthier outdoor spaces for generations to enjoy. Events like this demonstrate how collaboration between organizations and the community can lead to lasting, positive change. The Subaru Loves the Earth Tree Giveaway is a great example of how simple actions can come together to make a meaningful impact, helping communities grow stronger, greener, and more connected.
A Warm Coat, A Warmer Heart - Jill T
This past February 2026, the impact of a simple act of generosity was felt throughout the children and families served at The Children's Home of Reading. As temperatures dropped, receiving warm, brand-new coats meant more than just protection from the cold—it brought comfort, confidence, and a sense of care to our kids. For over 140 years, The Children's Home of Reading has been a leading nonprofit providing mental and behavioral health services, education, and family support to care for at-risk children, youth, and their families. That mission has always centered on stability, healing, and hope—and partnerships like this help bring that mission to life in very real, tangible ways. Through the Subaru Loves to Help initiative with Steve Moyer Subaru and their partners, 204 new coats were donated directly to the children we serve. Seeing the excitement and gratitude from our kids was incredibly powerful. Something as simple as a coat can make a child feel seen, valued, and ready to face the season ahead. Moments like these are a reminder that when a community comes together, the impact goes far beyond the gift itself—it helps build warmth, confidence, and connection where it's needed most.
A Meaningful Boost for Students! - Kyra A
Thanks to Steve Moyer Subaru, the students at Southwest Middle School in Reading received an incredible boost this past September 2025 through the Subaru Loves to Learn® initiative. A total of 6 supply kits filled with essential school supplies were donated, along with extra materials like crayons, markers, and paint—giving the classrooms the tools they need to stay organized, creative, and ready to learn each day. Support like this reminds us that our community truly cares. It means so much to the students, teachers, and families to know we're not on this journey alone. Because of partnerships like these, we're building confidence, encouraging creativity, and shaping a brighter future—one pencil, notebook, and crayon at a time.
Waiting for the Right Match - Stacey C
Mace came to the ARL in December 2024 after being surrendered through no fault of his own. From the start, our team could tell he was a stocky ball of energy with a big personality. But while his playful nature shone, his path to a forever home proved to be one of patience, teamwork, and compassion. Over the next several months, Mace was adopted and returned multiple times. Each transition took a toll, and the longer he stayed in the kennel, the more anxious and fearful he became. Recognizing that he needed more support than a traditional shelter could offer, our team placed him in foster care to help him decompress and rebuild his confidence. After several foster experiences, Mace finally found a home that felt just right. There, he flourished. We learned he loves snuggling on the couch, car rides, and exploring the world with people he trusts. With guidance from our staff, he even mastered muzzle training, gaining confidence along the way. Then, at our Subaru Adoption Event, Mace met a family with another dog who welcomed him with open arms. Sponsored adoption days like this one make a tremendous difference for animals, especially long-stay residents, by giving them the visibility and opportunities they need to be noticed and loved. After nearly a year of ups and downs, Mace’s story came full circle. Today, he’s thriving with his new family and furry sibling, proving that patience, teamwork, and the power of community-supported adoption events can truly change everything for an animal in need. Thanks to Steve Moyer Subaru, Mace found the patient, loving family he needed.
Community, Compassion, Commitment: Our Blood Drive Story - Lara G
In August, Steve Moyer Subaru proudly hosted our annual Blood Drive right here at the dealership — and what an incredible event it was! Thanks to the generosity of our amazing employees, customers, and community, we had over 20 donors step up to give the ultimate gift: the gift of life. Every pint collected will help save lives and make a real difference for families right here in our region. At Moyer Auto Group, giving back is more than just a commitment — it’s part of who we are. Through initiatives like this blood drive and our ongoing partnerships with local organizations, we strive to support the people and communities who support us. This is what the Subaru Love Promise is all about: caring for our neighbors, building connections, and creating a lasting impact together. Thank you to everyone who helped make this event a success — we couldn’t do it without you!
Steve Moyer Subaru Teams Up to Support Local Community - Karen D
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Leesport, this is a harsh reality. Helping others strengthens communities, which is why Steve Moyer Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Steve Moyer Subaru have helped nearly 900,000 children and adults in urgent need. On 01/16/2025, Steve Moyer Subaru donated 204 coats to The Children's Home of Reading. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Wrapped in Love: Supporting Cancer Patients at Reading Hospital - Laura R
At Steve Moyer Subaru, love takes many forms—and sometimes, it looks like a warm blanket and a caring heart. Through our Subaru Loves to Care® initiative, we proudly partnered with The Leukemia & Lymphoma Society to bring comfort and hope to patients at Reading Hospital. This heartfelt donation included cozy blankets and handwritten messages of support—small but powerful reminders that no one faces cancer alone. For those undergoing treatment, these acts of kindness can mean more than words can express. For us, this effort is deeply meaningful. Cancer touches nearly every family, including many of our own customers, coworkers, and loved ones. This partnership is our way of standing in solidarity with those fighting blood cancers—and with the caregivers, doctors, and nurses who walk beside them every day. Because at Steve Moyer Subaru, we believe that even the smallest gestures of care can help carry someone through the hardest moments. And love, especially in times of illness, is the greatest comfort of all.
A Subaru Love Story: Growing Together 🌱 - Clara G
At Steve Moyer Subaru, love means more than great cars—it means caring for the world around us. This Arbor Day, we proudly partnered with the Arbor Day Foundation to donate 100 trees to our local community as part of our One Moyer Mission. We believe that Moyer Means More—more care, more connection, and more commitment to a greener future. Whether you planted a sapling, shared your support, or simply stopped by to say hello, thank you for being part of something bigger. Together, we're not just growing trees—we're growing a stronger, cleaner community. 💚
Love Is Timeless: Supporting Seniors Through Encore - Kyra A
At Steve Moyer Subaru, love doesn’t retire. Through our Subaru Share the Love® Event, we proudly donated to Berks County Encore, an organization dedicated to supporting the health, independence, and well-being of older adults in our community. Encore provides critical services—from delivering nutritious meals to offering life-enriching programs and social support. Their work helps seniors stay active, connected, and cared for, even during life’s most vulnerable seasons. For us, this partnership is personal. Many of our customers, coworkers, and families have loved ones touched by Encore’s efforts. This donation is our way of saying thank you—to the generation that helped build the world we live in today. Because at Steve Moyer Subaru, we know that love never grows old.
