Steve Moyer Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Steve Moyer Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Steve Moyer Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Steve Moyer Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Animal Rescue League, Humane Society
Berks County Horticultural Society
Schuylkill Valley Area School District, Governor Mifflin Area School District, Exeter Area School District, Tamaqua Area School District, Hamburg Area School District
Schuylkill Valley Youth Baseball, Schuylkill Valley Library, Leesport Historical Society, Special Olympics, Rotary Club
Berks Encore, Miller Keystone Blood Bank, Adventist Health
Love Promise Stories from Steve Moyer Subaru
Subaru and Steve Moyer Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Giving Back to Animals in Need! ❤️🐾 - Kyra A
On August 13th, Steve Moyer Subaru was proud to drop off all of the generous donations collected during our July donation drive for the Animal Rescue League of Berks County! Thanks to the incredible support of our customers, employees, and community, we had an amazing turnout, and we are so grateful to everyone who helped make this donation possible. We also had a very special helper join us for today's drop-off—Bodie! Bodie is currently the longest resident at the Animal Rescue League, and he quickly became a favorite among our Steve Moyer Subaru staff. He was incredibly loving, friendly, and absolutely thrilled to spend some time with everyone! We also discovered that Bodie LOVES jumping into cars! We are incredibly grateful that our community came together to help provide much-needed supplies to animals at the Animal Rescue League—including dogs like Bodie and all of the other dogs and cats waiting for their forever homes. Thank you to everyone who donated and helped make this drive such a success!
Moyer Subaru Supports our Patients and Families. - Vicki F
Sometimes the smallest gestures make the biggest difference. Through the generosity of our local Subaru retailer, Blood Cancer United is honored to deliver warm, cozy blankets to patients receiving treatment at our local hospital. For someone facing blood cancer, a blanket is more than just comfort—it is a tangible reminder that an entire community is thinking of them, cheering them on, and standing beside them during one of the most difficult times in their life. Together, we are wrapping patients in warmth, compassion, and hope, letting them know they are never alone in their journey. We are incredibly grateful to our Subaru partners for helping us bring moments of comfort and kindness to those who need them most.
A Week of Appreciation, Community, and Gratitude - Kyra A
At Steve Moyer Subaru, our customers are the heart of everything we do. Customer Appreciation Week was our opportunity to give back to the people who have supported us throughout the years and to simply say thank you for your loyalty, trust, and continued support. Throughout the week, we enjoyed treating our customers to complimentary breakfasts and homemade lunches prepared by our team, welcomed the Munchiez Food Truck to the dealership, handed out adventure-ready Subaru giveaways, and invited guests to experience the all-new 2026 Subaru Outback with a test drive. We also had the privilege of hosting our annual Miller-Keystone Blood Drive and partnering with the Animal Rescue League of Berks County for a special Cat Adoption Event, where Steve Moyer Subaru covered all adoption fees for approved adopters. These events gave us the opportunity to celebrate our customers while continuing to give back to the community we proudly serve. To everyone who stopped by, shared a meal with us, participated in our events, or has supported Steve Moyer Subaru over the years—thank you. Your loyalty means the world to us, and we are honored to be your dealership. We look forward to serving you for many years to come. From all of us at Steve Moyer Subaru, thank you for being part of our family.
Community, Compassion, and Forever Homes - Laura G
On July 24, 2026, Steve Moyer Subaru was proud to partner with the Animal Rescue League of Berks County to host a special Cat Adoption Event at our dealership. Thanks to the support of our community and team members, three wonderful cats found their forever homes, including two who were adopted by Steve Moyer Subaru employees! To help make these adoptions possible, Steve Moyer Subaru proudly covered all adoption fees for approved adopters. At Steve Moyer Subaru, we're passionate about giving back to our community—including our four-legged friends. We're grateful to everyone who stopped by, met the cats, and helped make this event a success. Congratulations to the newest pet parents, and here's to many happy adventures ahead!
Giving Back, One Donation at a Time - Kyra A
On July 21, 2026, Steve Moyer Subaru proudly hosted our annual Blood Drive in partnership with Miller-Keystone Blood Center. We are incredibly grateful to everyone who took the time to donate and help make a lifesaving difference for patients throughout our community. At Steve Moyer Subaru, giving back is at the heart of everything we do. Whether it's hosting blood drives, supporting local organizations, or giving back through community events, we're proud to invest in the people and communities who have supported us for so many years. Thank you to everyone who participated and helped make this year's Blood Drive a success. Together, we're making a meaningful impact—one donation at a time.
Wrapped in Warmth, Surrounded by Support - Kyra A
At Steve Moyer Subaru, giving back to our community is part of who we are. On July 2, 2026, through the Subaru Loves to Care® initiative, we were honored to bring a little extra comfort to patients at Reading Hospital. In partnership with The Leukemia & Lymphoma Society, we donated cozy blankets to individuals courageously facing cancer, helping provide warmth during a difficult time and reminding patients and their families that they have the support of an entire community behind them. Every act of kindness, no matter how small, has the power to brighten someone's day. We hope these blankets serve as a reminder that they are surrounded by people who care and are cheering them on every step of the way. To the patients, loved ones, and caregivers at Reading Hospital—your strength inspires us every day. We're grateful for the opportunity to help spread warmth, hope, and kindness throughout Berks County.
Lost. But Never Forgotten - Stacey C
For more than two years, Steel was missing. His family never stopped hoping that one day they would see their beloved pup again. As the months turned into years, that hope became harder to hold onto, but they never forgot about him. Then, after 2½ years, everything changed. A good Samaritan found Steel running through the City of Reading and brought him to the Animal Rescue League of Berks County. Thankfully, Steel had one thing that would change the course of his story - a microchip. When ARL staff scanned Steel, they quickly identified his owner and began trying to make contact. Phone calls went unanswered, likely due to today's spam call filters and unknown number settings. Fortunately, Steel's microchip company also sent a text message notifying his owner that his dog had been found and was safe at the ARL. The message was almost too good to believe. But this reunion came with an incredible full-circle moment. Steel's owner is an employee at Steve Moyer Subaru, a longtime supporter of the ARL through the Subaru Loves Pets initiative. For years, Steve Moyer Subaru has partnered with the ARL to support pet adoptions, vaccine and microchip clinics, and other lifesaving programs that strengthen the bond between people and their pets. Because of that relationship, Steel's owner knew exactly who to contact. That morning, he was in touch with an ARL staff member he had come to know through the partnership. After confirming that the dog at the shelter was indeed Steel, plans were made for a reunion just a few hours later. The moment Steel saw his dad, there was no hesitation. He jumped, wiggled, and squealed, his excitement was unmistakable, and after 2½ years apart, he recognized the person he had never forgotten. Steel was found in good condition and is now safely back where he belongs - home. Steel's story is a powerful reminder that something as simple as a microchip can mean the difference between a pet being lost forever and a family being made whole again. It's also a testament to the power of community partnerships. Through Steve Moyer Subaru's ongoing commitment to the ARL and the Subaru Loves Pets initiative, they've helped reunite countless families with their pets. This time, that impact came full circle when one of their own experienced the joy of bringing a beloved family member home. Sometimes the partnerships we build to help our community end up changing our own lives, too.
Love in Action: Recognizing the People Who Make a Difference - Tanner M
At Steve Moyer Subaru, we're lucky to witness incredible moments every day—but every now and then, something happens that truly reminds us what makes a workplace feel like family. This is one of those stories. From the moment Tanner joined our team, he noticed something special about Tim. His charisma, his kindness, and the way he takes time to connect with everyone never go unnoticed. Whether it's a quick conversation, a friendly smile, or the important work he does behind the scenes, Tim plays a vital role here—just like every single member of our team. Tanner understood that, and he made it a point to show it. He didn't just see the big contributions—he appreciated the small, everyday acts too. A freshly emptied trash can. A clean floor. The kind of work that often goes unseen, but keeps everything moving. At Steve Moyer Subaru, we know every role matters. What stood out most to Tanner was Tim's passion. If you've talked with him, you know—his eyes light up when he talks about space, NASA, airplanes, and the future of exploration. So when Tim mentioned that one of his favorite astronauts, Mike Massimino, would be speaking nearby, Tanner saw a chance to do something meaningful. What started as a simple idea became something unforgettable. Tanner reached out, shared Tim's story, and explained just how much his positivity means to our team. In return, Mike Massimino graciously sent a personalized, autographed photo—just for Tim. Tanner framed it, wrapped it, and gave it to him. The result was pure joy. Tim was incredibly grateful—and Tanner got to experience something just as powerful: the joy of giving back to someone who gives so much every single day. Moments like these define who we are. Not just coworkers, but a team that looks out for one another, celebrates each other, and finds meaningful ways to say "thank you." Because here, it's not just about the cars—it's about the people who make this place shine.
Subaru Loves the Earth Tree Giveaway - Kira M
Steve Moyer Subaru recently hosted its Subaru Loves the Earth Tree Giveaway, bringing the community together for a meaningful, environmentally focused initiative. Through a partnership between Subaru of America and the Arbor Day Foundation, 100 trees were distributed to local community members, giving individuals and families the opportunity to take part in creating a greener future. This program reflects Subaru's ongoing commitment to environmental stewardship and sustainability. By placing trees directly into the hands of community members, the initiative helps improve air quality, support local ecosystems, and provide essential habitats for wildlife. In addition to their environmental benefits, trees also enhance neighborhoods by adding natural beauty and contributing to overall community well-being. Each tree planted represents a small but powerful step toward a more sustainable future. As they grow, these trees will help absorb carbon dioxide, reduce pollution, and promote healthier outdoor spaces for generations to enjoy. Events like this demonstrate how collaboration between organizations and the community can lead to lasting, positive change. The Subaru Loves the Earth Tree Giveaway is a great example of how simple actions can come together to make a meaningful impact, helping communities grow stronger, greener, and more connected.
A Warm Coat, A Warmer Heart - Jill T
This past February 2026, the impact of a simple act of generosity was felt throughout the children and families served at The Children's Home of Reading. As temperatures dropped, receiving warm, brand-new coats meant more than just protection from the cold—it brought comfort, confidence, and a sense of care to our kids. For over 140 years, The Children's Home of Reading has been a leading nonprofit providing mental and behavioral health services, education, and family support to care for at-risk children, youth, and their families. That mission has always centered on stability, healing, and hope—and partnerships like this help bring that mission to life in very real, tangible ways. Through the Subaru Loves to Help initiative with Steve Moyer Subaru and their partners, 204 new coats were donated directly to the children we serve. Seeing the excitement and gratitude from our kids was incredibly powerful. Something as simple as a coat can make a child feel seen, valued, and ready to face the season ahead. Moments like these are a reminder that when a community comes together, the impact goes far beyond the gift itself—it helps build warmth, confidence, and connection where it's needed most.
