What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Steve Moyer Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Animal Rescue League, Humane Society
Berks County Horticultural Society
Schuylkill Valley Area School District, Governor Mifflin Area School District, Exeter Area School District, Tamaqua Area School District, Hamburg Area School District
Schuylkill Valley Youth Baseball, Schuylkill Valley Library, Leesport Historical Society, Special Olympics, Rotary Club
Berks Encore, Miller Keystone Blood Bank, Adventist Health

Subaru Love Promise Heart

Love Promise Stories from Steve Moyer Subaru

In Memory of Sylvia Weiser  –  Kenneth V

When Sylvia Weiser passed away due to cancer, she left a hole in the hearts of her family, friends and co-workers. She is survived by her husband of 41 years, Keith. They met 43 years ago, through a mutual friend named Bob who owned a dealership which eventually became Steve Moyer Subaru.Sylvia had a very positive impact on everyone she met. Towards the end of her life, she continued to come in to the dealership, as she cared deeply for her “work family”. Being in a place she felt comfortable, surrounded by those who loved her, was very important to her.Throughout their life together, Keith and Sylvia enjoyed traveling.Disney World was a personal favorite, having visited more than 10 times.So when the cancer became too aggressive for her to travel, the people of Steve Moyer Subaru took it upon themselves to bring Disney World to her. The party was kept secret, so when Keith brought Sylvia to work, instead of out to dinner, she was rightfully confused. Her friends, family, nurses and members of her church all arrived ahead of time in order to create a surprise she would never forget. We had Disney decorations, costumes, dancers, food, music and so much love.Love is something Subaru strongly believes in, and Steve Moyer Subaru also holds love in high regard. Love is why we try to make our community a better place, it drives us to be better people every day. Sylvia was the embodiment of that love, and it is in the spirit of love that we memorialize her in our own unique way.

Reading Hospital & Subaru Loves to Care  –  Monique R

Reading Hospital & Subaru Loves to Care

On Tuesday June 27th, 2017, representatives from Steve Moyer Subaru in Leesport, PA and The Leukemia & Lymphoma Society (LLS) of Eastern PA presented 80 Subaru Loves To Care Blankets and 12 arts & crafts kits to Reading Health System’s McGlinn Cancer Institute. The donation was received by patients and staff in the lobby of the McGlinn Cancer Institute, located on the ground level of the N-Building at Reading Hospital. Kenneth Veit, Marketing Director, Keith Weiser Retired Sales Manager and Connie Anderson, Controller were on hand for the delivery from Steve Moyer. Keith and Connie both have a personal connection to blood cancer. Keith’s shared that his wife Sylvia was a recipient of one of the Subaru Loves To Care Blankets last year and was in the 2016 photo of the Subaru Loves To Care blanket delivery. Unfortunately, Keith’s wife lost her battle to cancer in the fall. He wanted to help with the delivery to give back and help make a patient’s day a little brighter and warmer the same way Subaru did for his wife a year ago. “Someone who is battling cancer is always cold” Keith said. The blankets will help bring some warmth to their lives. Connie is a Hodgkin’s survivor and was diagnosed as a teen. Both Connie and Keith were able to deliver blankets to patients in the hospital and let them know they are not alone in their fight.

LLS Donation  –  Nicole S

LLS Donation

For the whole month of June, Steve Moyer Subaru collected blankets, art kits, and messages of hope to be donated to those suffering with Leukemia or Lymphoma. Keith, Connie and Ken from Steve Moyer Subaru along with Monique R. from Leukemia & Lymphoma Society (LLS), presented new blankets to over 100 patients as part of an effort called "Subaru Loves to Care." The donation was received by patients and staff in the lobby of the McGlinn Cancer Institute, located on the ground level of the N-Building at Reading Hospital. Steve Moyer Subaru is proud to partner with The LLS, the world's largest voluntary health agency dedicated to blood cancers such as leukemia and lymphoma. Nationally, Subaru of America and LLS are donating more than 30,000 blankets as a gesture that offers support and "warmth" to cancer patients and their families. The messages of hope from Subaru staff and visitors were collected in June at participating retail locations. The blankets will provide recipients at McGlinn Cancer Institute with both physical warmth and the comforting warmth of knowing that others care.

Donating Kickballs to Local Elementary Schools  –  Local Area School Districts S

In recent times, public schools all across the country have been making do with smaller budgets. They have to make decisions how to provide the best education possible, with limited resources. Steve Moyer Subaru was able to provide hundreds of kick balls to many of the local elementary schools in our area. We also donated coffee cups and water bottles to the faculty and staff. These donated resources are the beginning of a relationship with our local area school districts, where Steve Moyer Subaru can provide material supplies for the children to use and enjoy. We visited 18 elementary schools, and at each we were thrilled at the pride the students had in their schools, and the love the teachers and other staff have for the children. We take any opportunity we can to support our community, and by helping the elementary schools, we are doing our best to ensure that our support benefits future generations within our local area directly.

March of Dimes at Penn State Berks Campus  –  Kenneth V

On Sunday April 21st, Steve Moyer Subaru sponsored the March for Babies at Penn State Berks Campus. Along with other local and national sponsors, we will be supporting the teams of walkers as they raise money for improving the health of babies. For the fifth year in a row Steve Moyer Subaru has participated in the March of Dimes contributing $7,200.00 to the cause. Many people from the local community come out to show their support and for babies born too soon, or with life-threatening complications. We celebrate individuals, families and friends who work together to raise money for charity, helping the March of Dimes do more in its mission. We work with the March of Dimes to bring hope to every mother and baby through life-saving research and helping the participants experience some of what babies, parents, doctors and nurses experience on a daily basis. We remember to honor those we lost, and draw inspiration from their strength. Sponsoring the March of Dimes allows us to help give our time and resources in a way that creates positive outcomes for mothers, their babies and their families. We are proud to participate, and we thank the thousands of people who participated in the march. Keep up the good work.

Supporting Schuylkill Valley Youth Baseball  –  Kenneth V

The community of Leesport, Pennsylvania, with its bustling Farmer’s Market and rolling hills, is where our Dealership calls home. The local baseball field is an historic keystone of the town, having been there since the 1970’s, with the surrounding fields used for community nights, picnics and fireworks displays. Over time, the stands, where families sat together cheering on their kids while watching them compete, have been falling apart. Coordinating with Schuylkill Valley Youth Baseball, Steve Moyer Subaru was able to sponsor the refurbishing of the grandstands, which will provide a safe, comfortable place for future generations to enjoy watching their kids play local baseball. By helping to make improvements in our own back yard, we can take pride in knowing that we are doing our part to support the community.On April 21st 2017, we joined our community for the Season Opening Ceremony, where all the teams come together in solidarity, before the feelings of friendly competition take over. Steve Moyer Subaru received recognition for their contribution, and Eric Moyer was honored to throw out the first pitch. The newly restored grandstands were filled to capacity with families and friends, as we hope they will be for many years to come.

20 New Laptops Donated to Opportunity House  –  Paul D

20 New Laptops Donated to Opportunity House

The Steve Moyer Subaru team provided 20 new Dell laptops to Opportunity House as part of Subaru’s Share the Love event. Opportunity House is a local non-profit delivering community services such as a daycare, food, and housing to local residents in need. The Children’s Learning Center is an important part of Opportunity House which is dedicated to helping kids. The new laptops provided a key technology upgrade which has opened doors ands given the children access to a broader range of educational services. Tiayshia Powell, age 11, writes “The computers help us because it teaches us things that we might have never known” Leilani Robinson, age 11, tells us “The computers help with research projects, learning a lot, and educational things.” The new equipment is part of an ongoing effort by Steve Moyer to help and empower people in the community who need it most.

Subaru Loves Learning Initiative  –  Danielle S

Subaru Loves Learning Initiative

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Schuylkill Valley Elementary School in the Schuylkill Valley School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 19,059 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 730 trees, 3,241 gallons of gasoline, 27,630 plastic bottles, and 127,091 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Share The Love & Animal Rescue League of Berks Co.  –  Liz M

Share The Love & Animal Rescue League of Berks Co.

Last April, the Subaru Share The Love event donated at total of $6,604.03 to the Animal Rescue League of Berks County Inc. The $6,604.03 came from donations of Steve Moyer Subaru's customers who purchased a new Subaru during the event. For every car sold, Subaru would donate $250.00 to the charity of the customers choice. The check presentation was held at Steve Moyer Subaru and was broadcast live on WEEU 830 radio station.