What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Steve Moyer Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Animal Rescue League, Humane Society
Berks County Horticultural Society
Schuylkill Valley Area School District, Governor Mifflin Area School District, Exeter Area School District, Tamaqua Area School District, Hamburg Area School District
Schuylkill Valley Youth Baseball, Schuylkill Valley Library, Leesport Historical Society, Special Olympics, Rotary Club
Berks Encore, Miller Keystone Blood Bank, Adventist Health

Subaru Love Promise Heart

Love Promise Stories from Steve Moyer Subaru

Subaru-A Game Changer for Berks County  –  Cameron M

Subaru-A Game Changer for Berks County

December 6th was a very good day for Berks Encore and the Berks County Meals on Wheels program. That was the date of the live radio broadcast with WEEU 830 AM from Steve Moyer Subaru, Leesport, where the Subaru of America team would officially donate a 2018 Subaru Outback to the local Meals on Wheels program. As part of their 50 cars for 50 years celebration, Reading’s Berks Encore would receive one of those cars - one of only 2 awarded in the state of Pennsylvania. But the good news didn’t stop there. During the broadcast, the United Way of Berks County presented a check for $23,500 to Berks Encore as a recipient of a United Way Venture Grant - seed money to jumpstart a new program in Berks County for Meals on Wheels clients. This new program is an exciting partnership with the Doubletree Hotel by Hilton where fresh produce that was unused or leftover would be repurposed for use the next day and delivered to meals on wheels clients that have been identified as most at risk. Research has found that people recuperating from hospital stays or dealing with illness will have better outcomes and be more likely to remain at home and not return to the hospital if they can obtain a higher nutritional value in their food. Craig Poole, general manager for the Double Tree was instrumental in bringing the program to fruition. In a partnership with the hotel, it can reduce the waste going to landfills and provide valuable nutrients to meals on wheels clients. Mr. Poole said,” We need to take care of our elders and homebound. This program can provide them with fresh fruits and vegetables keep our leftovers out of landfills.” The pilot program hit the street the week after Thanksgiving with a 4 ounce container of fresh fruit (berries, melon & pineapple). The fruit was packaged each day and added to the regular Meals on Wheels delivery to the city clients. Poole insisted that the program start with some consistency. And so a serving of fresh fruit was included every day. The containers were delivered to the regular Meals on Wheels customers in the downtown area by volunteer drivers from the Reading Center. The venture grant from the United Way will help to outfit the Subaru Outback with new coolers to transport the fresh produce as a supplement to meals on wheels. It will also provide funding for a part time driver to assist the volunteers currently delivering meals or to deliver to additional routes so that more clients can be served. LuAnn Oatman, President of Berks Encore said, “The partnership of Subaru America and Meals on Wheels America has made a significant difference in the lives of so many. Additionally we thank the United Way, Craig Poole, and the Doubletree , and the entire community for their support in this new venture. This will be a game changer for senior hunger and isolation in our community.”As part of the Subaru Share the Love promotion, Marc Goldstein and Blankets of Hope donated blankets to be delivered to the neediest of the Meals on Wheels customers during the winter months. Paramount Living Aids & Assured Assistance presented a donation of $2500 to purchase grocery gift cards that will be given to meals on wheels customers during the holiday season to help them add to their own food pantry. Tompkins VIST bank added their support with an additional $22,500 over the next 3 years to help Berks Encore expand the fresh produce program and a new program that you will be hearing more about in the next few months – BE2U. The Subaru of America representatives on hand that day were impressed with the scope of help Berks Encore is providing in the Berks County community to make a difference to those in need. Eric Moyer, general manager of Steve Moyer Subaru offered, “ We are proud to support seniors in our local community. The meals they deliver have such a positive impact in our area.” Everyone in attendance was feeling the love on December 6 at Steve Moyer Subaru.

Meals on Wheels Outback Donation - Day of Charity  –  Kenneth V

Meals on Wheels Outback Donation - Day of Charity

On Wednesday, December 6th 2017, Steve Moyer Subaru hosted a day of charity at their dealership on Rt. 61 in Leesport, Pennsylvania as part of Subaru’s Share the Love event. The team at Steve Moyer Subaru had the privilege of helping donate a 2018 Subaru Outback to Berks Encore, our local Berks County chapter of Meals on Wheels. To celebrate their 50th anniversary, Subaru of America selected 50 Meals on Wheels chapters across the country. Each of the 50 chapters has been given a special, vinyl wrapped 2018 Subaru Outback to be used in their meal deliveries. Berks Encore is well deserving of this Subaru Outback, as they need to be out delivering meals to Seniors in Berks County, regardless of the weather. Steve Moyer Subaru opened their dealership up to many of the local organizations which provide financial support to Berks Encore for a day-long celebration of giving. The entire event was broadcast live on WEEU Radio with live music by local pianist Karl Hausman. Representatives Jason Russo and Adam Woodhull from Subaru of America presented the new 2018 Meals on Wheels Outback to LuAnn Oatman the President/CEO of Berks Encore. Many examples of local charitable giving were on display at Steve Moyer Subaru throughout the day, among them were the United Way, Blankets for Hope, Paramount Living Aids and Assured Assistance. This day of recognition for charitable giving coincides with Subaru’s Share the Love event, which is celebrating its 10th anniversary. During Share the Love event, Subaru will donate $250 per new Subaru vehicle purchased or leased to the customers’ choice from a selection of National and Local charities. Local dealerships, like Steve Moyer Subaru, are encouraged to select a Hometown Charity. The dealership will contribute an additional $50 every time a customer selects the Hometown Charity as their preferred organization to have the money donated to. This year, Steve Moyer Subaru has selected the Animal Rescue League of Berks County as their Hometown Charity and has already participated in two Sponsored Adoption Weekends, paying the adoption fees and taxes for 93 pets who were able to find Forever Homes, made possible by a grant from Subaru of America and the ASPCA. As the day of charity progressed, Sherry Kutz of Paramount Living Aids and Assured Assistance presented a check for $2,500 to Berks Encore to be used for purchasing Redner’s Grocery Store gift cards as part of the volunteer grocery shopping program. This provides the volunteers with the funds necessary to buy fresh ingredients, and along with other programs, helps Berks Encore provide even more meals to Seniors in Berks County. The United Way of Berks County announced their support of the new Produce Program, where local businesses like the DoubleTree Hotel in downtown Reading, help provide Meals on Wheels with produce to be delivered to home-bound Seniors. Dr. Yamil Sanchez Rivera and Kristin Gehris of The United Way presented a check for $23,500 to Berks Encore. Having fresh produce helps provides a delicious source of nutrition, which they often have difficulty adding to their meals. Marc Goldstein of Blankets of Hope donated over 250 warm blankets to Berks Encore, to be distributed this winter, helping to keep people warm, and providing a example of how much it means to Share the Love. Subaru runs a similar program every year, where they donate blankets to people fighting cancer. Never underestimate the benefit a nice warm blanket can provide to someone in need. So much support was shown for Berks Encore, that they are planning to be able to help a record number of local Seniors in the coming years. Steve Moyer Subaru is proud to be able to join Berks Encore in delivering meals, and if you see the Meals on Wheels Outback delivering food in your area, please remember that Berks Encore can always use more donations. There are numerous drop-off locations for donations, one of the easiest is at Steve Moyer Subaru were you can help “Stuff the Trunk” with socks, blankets, toiletries and non-perishable food. In celebration and recognition of these donations, Senators Pat Toomey, David Argall and Judy Schwank each sent representatives from their offices to present written letters of thanks. There were so many supporters at the dealership to help Share the Love that Steve Moyer Subaru and Berks Encore would like to thank the following people and organizations for their attendance and their ongoing efforts within Berks County. Please visit their websites to learn more about all the wonderful work these organizations do every day, and how you can help. www.berksencore.org www.assuredassistance.org www.paramountlivingaids.org www.subaru.com www.firstgreys.org www.weeu.com www.balnketsofhopepa.org www.uwberks.org www.toomey.senate.gov www.senatorschwank.com www.senatorargall.com www.padanerescue.com www.doubletree.com www.berksarl.org www.subaruambassador.com

In Memory of Sylvia Weiser  –  Kenneth V

When Sylvia Weiser passed away due to cancer, she left a hole in the hearts of her family, friends and co-workers. She is survived by her husband of 41 years, Keith. They met 43 years ago, through a mutual friend named Bob who owned a dealership which eventually became Steve Moyer Subaru.Sylvia had a very positive impact on everyone she met. Towards the end of her life, she continued to come in to the dealership, as she cared deeply for her “work family”. Being in a place she felt comfortable, surrounded by those who loved her, was very important to her.Throughout their life together, Keith and Sylvia enjoyed traveling.Disney World was a personal favorite, having visited more than 10 times.So when the cancer became too aggressive for her to travel, the people of Steve Moyer Subaru took it upon themselves to bring Disney World to her. The party was kept secret, so when Keith brought Sylvia to work, instead of out to dinner, she was rightfully confused. Her friends, family, nurses and members of her church all arrived ahead of time in order to create a surprise she would never forget. We had Disney decorations, costumes, dancers, food, music and so much love.Love is something Subaru strongly believes in, and Steve Moyer Subaru also holds love in high regard. Love is why we try to make our community a better place, it drives us to be better people every day. Sylvia was the embodiment of that love, and it is in the spirit of love that we memorialize her in our own unique way.

Reading Hospital & Subaru Loves to Care  –  Monique R

Reading Hospital & Subaru Loves to Care

On Tuesday June 27th, 2017, representatives from Steve Moyer Subaru in Leesport, PA and The Leukemia & Lymphoma Society (LLS) of Eastern PA presented 80 Subaru Loves To Care Blankets and 12 arts & crafts kits to Reading Health System’s McGlinn Cancer Institute. The donation was received by patients and staff in the lobby of the McGlinn Cancer Institute, located on the ground level of the N-Building at Reading Hospital. Kenneth Veit, Marketing Director, Keith Weiser Retired Sales Manager and Connie Anderson, Controller were on hand for the delivery from Steve Moyer. Keith and Connie both have a personal connection to blood cancer. Keith’s shared that his wife Sylvia was a recipient of one of the Subaru Loves To Care Blankets last year and was in the 2016 photo of the Subaru Loves To Care blanket delivery. Unfortunately, Keith’s wife lost her battle to cancer in the fall. He wanted to help with the delivery to give back and help make a patient’s day a little brighter and warmer the same way Subaru did for his wife a year ago. “Someone who is battling cancer is always cold” Keith said. The blankets will help bring some warmth to their lives. Connie is a Hodgkin’s survivor and was diagnosed as a teen. Both Connie and Keith were able to deliver blankets to patients in the hospital and let them know they are not alone in their fight.

LLS Donation  –  Nicole S

LLS Donation

For the whole month of June, Steve Moyer Subaru collected blankets, art kits, and messages of hope to be donated to those suffering with Leukemia or Lymphoma. Keith, Connie and Ken from Steve Moyer Subaru along with Monique R. from Leukemia & Lymphoma Society (LLS), presented new blankets to over 100 patients as part of an effort called "Subaru Loves to Care." The donation was received by patients and staff in the lobby of the McGlinn Cancer Institute, located on the ground level of the N-Building at Reading Hospital. Steve Moyer Subaru is proud to partner with The LLS, the world's largest voluntary health agency dedicated to blood cancers such as leukemia and lymphoma. Nationally, Subaru of America and LLS are donating more than 30,000 blankets as a gesture that offers support and "warmth" to cancer patients and their families. The messages of hope from Subaru staff and visitors were collected in June at participating retail locations. The blankets will provide recipients at McGlinn Cancer Institute with both physical warmth and the comforting warmth of knowing that others care.

Donating Kickballs to Local Elementary Schools  –  Local Area School Districts S

In recent times, public schools all across the country have been making do with smaller budgets. They have to make decisions how to provide the best education possible, with limited resources. Steve Moyer Subaru was able to provide hundreds of kick balls to many of the local elementary schools in our area. We also donated coffee cups and water bottles to the faculty and staff. These donated resources are the beginning of a relationship with our local area school districts, where Steve Moyer Subaru can provide material supplies for the children to use and enjoy. We visited 18 elementary schools, and at each we were thrilled at the pride the students had in their schools, and the love the teachers and other staff have for the children. We take any opportunity we can to support our community, and by helping the elementary schools, we are doing our best to ensure that our support benefits future generations within our local area directly.

March of Dimes at Penn State Berks Campus  –  Kenneth V

On Sunday April 21st, Steve Moyer Subaru sponsored the March for Babies at Penn State Berks Campus. Along with other local and national sponsors, we will be supporting the teams of walkers as they raise money for improving the health of babies. For the fifth year in a row Steve Moyer Subaru has participated in the March of Dimes contributing $7,200.00 to the cause. Many people from the local community come out to show their support and for babies born too soon, or with life-threatening complications. We celebrate individuals, families and friends who work together to raise money for charity, helping the March of Dimes do more in its mission. We work with the March of Dimes to bring hope to every mother and baby through life-saving research and helping the participants experience some of what babies, parents, doctors and nurses experience on a daily basis. We remember to honor those we lost, and draw inspiration from their strength. Sponsoring the March of Dimes allows us to help give our time and resources in a way that creates positive outcomes for mothers, their babies and their families. We are proud to participate, and we thank the thousands of people who participated in the march. Keep up the good work.

Supporting Schuylkill Valley Youth Baseball  –  Kenneth V

The community of Leesport, Pennsylvania, with its bustling Farmer’s Market and rolling hills, is where our Dealership calls home. The local baseball field is an historic keystone of the town, having been there since the 1970’s, with the surrounding fields used for community nights, picnics and fireworks displays. Over time, the stands, where families sat together cheering on their kids while watching them compete, have been falling apart. Coordinating with Schuylkill Valley Youth Baseball, Steve Moyer Subaru was able to sponsor the refurbishing of the grandstands, which will provide a safe, comfortable place for future generations to enjoy watching their kids play local baseball. By helping to make improvements in our own back yard, we can take pride in knowing that we are doing our part to support the community.On April 21st 2017, we joined our community for the Season Opening Ceremony, where all the teams come together in solidarity, before the feelings of friendly competition take over. Steve Moyer Subaru received recognition for their contribution, and Eric Moyer was honored to throw out the first pitch. The newly restored grandstands were filled to capacity with families and friends, as we hope they will be for many years to come.

20 New Laptops Donated to Opportunity House  –  Paul D

20 New Laptops Donated to Opportunity House

The Steve Moyer Subaru team provided 20 new Dell laptops to Opportunity House as part of Subaru’s Share the Love event. Opportunity House is a local non-profit delivering community services such as a daycare, food, and housing to local residents in need. The Children’s Learning Center is an important part of Opportunity House which is dedicated to helping kids. The new laptops provided a key technology upgrade which has opened doors ands given the children access to a broader range of educational services. Tiayshia Powell, age 11, writes “The computers help us because it teaches us things that we might have never known” Leilani Robinson, age 11, tells us “The computers help with research projects, learning a lot, and educational things.” The new equipment is part of an ongoing effort by Steve Moyer to help and empower people in the community who need it most.

Subaru Loves Learning Initiative  –  Danielle S

Subaru Loves Learning Initiative

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Schuylkill Valley Elementary School in the Schuylkill Valley School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 19,059 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 730 trees, 3,241 gallons of gasoline, 27,630 plastic bottles, and 127,091 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Share The Love & Animal Rescue League of Berks Co.  –  Liz M

Share The Love & Animal Rescue League of Berks Co.

Last April, the Subaru Share The Love event donated at total of $6,604.03 to the Animal Rescue League of Berks County Inc. The $6,604.03 came from donations of Steve Moyer Subaru's customers who purchased a new Subaru during the event. For every car sold, Subaru would donate $250.00 to the charity of the customers choice. The check presentation was held at Steve Moyer Subaru and was broadcast live on WEEU 830 radio station.